Remove Branding Remove Events Remove Marketing Strategies Remove User Experience
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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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FinovateFall 2017 Live Blog – Day 2

William Mills

Cool name and branding. VERY Cool mobile, user experience. I like their branding. Clearly, cybersecurity is a huge recurring theme at this event and is even more timely in light of recent events. The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me.

Samsung 69
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Facebook vs. Your Website

Social Assurance

Whether that action is to serve and help someone learn about a particular topic, to entertain and engage them, to inform an audience about an event or social issue, or for them to take a specific action, like visiting your website. The content you create is intended to do something. Your lenders will love you!). Don’t set it and forget it.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. This looks like a polling tool, to get quick client feedback, mostly about current events. Customers can store all of their online profiles in one secure location to improve user experience.

Video 40
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Finovate Spring 2018 – Day 2

William Mills

I’ve participated in every US event except one as well as Finovate Europe last year. There are a number of great events in FinTech but this one I do my best to attend each year. With so many companies showing web-based platforms the quality of the user experience is paramount. I like their web-based UI.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

Mobile 40
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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78