Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

DECEMBER 10, 2020

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. “Without strong CX leadership to champion the company’s initiatives and set cross-departmental goals, CX efforts typically stagnate, devolve, and disintegrate. Expectations vs Reality.

Customer Experience 340

Customer Experience Leadership Study Groups 340

PYMNTS

JULY 16, 2020

Other areas of change were in our sales and marketing efforts. As trade shows were postponed and canceled, we quickly shifted our marketing approach, opting for a robust digital strategy. This included the issuing of topical studies, thought leadership pieces and webinars.

Meeting 154

Meeting Leadership US Conference 154

PYMNTS

MAY 25, 2017

We leverage their thought leadership, knowledge of the industry and commitment to identifying opportunities to keep us ahead of the curve and help us streamline and grow. We are continually impressed by the support provided, from deployment planning to installation services, marketing communications and consumer research.

Technology 101

Technology Digital Strategies Leadership Retail 101

PYMNTS

AUGUST 1, 2016

These intelligent solutions not only let you build a secure e-commerce strategy centered on customer value, but also a broader digital business transformation plan focused on competitive advantage. Discover: – What technology, applications, and digital all have in common when it comes to the new e-commerce strategy.

CA 100

CA Security Payments Cyber Security 100

Social Assurance

JUNE 21, 2021

. – Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.

Marketing 15

Marketing social media Community Branding 15

PYMNTS

APRIL 16, 2019

Digital payments promise to play a significant role in rebuilding, as will other digital technology – at a time when charities and fundraising efforts around the world are still struggling to make the most of digital marketing and payment methods.

Payments 182

Payments Chicago Strategy Digital Strategies 182

Jeff For Banks

NOVEMBER 28, 2014

At a time when so many banks are challenged to grow revenues, marketing expenditures represent 2.1% As McKinsey director Somesh Khanna states in an interview titled " The Bank of the Future " on who should drive the digital strategy in a bank. " of all operating expenses. Strategically, this hypothetical bank spends $30.4

Digital Strategies 97

Digital Strategies Strategy Operations Seattle 97

PYMNTS

SEPTEMBER 10, 2019

In an interview with Karen Webster, Norbert Knievel, head of Banking Thought Leadership at Diebold Nixdorf , said FIs would do well to reconsider the role of the ATM in an age where cash usage endures even with the continued inroads made with digital commerce. “So

ATM 158

ATM Examples Course Strategy 158

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

PYMNTS

FEBRUARY 23, 2018

percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. billion in domestic sales — More and more McDonald’s markets are lovin’ it as the iconic American burger chains continues to expand its delivery efforts. Market Differentiation. McDonald’s $37.5

Online 101

Online US Payments Mobile 101

NCR

JULY 5, 2016

According to the organization, FIs that aggressively approach all three models can double annual revenue growth in developed markets, while reducing service costs by one-fifth. Moving towards digitalization . Based in the UK, Andy is responsible for the marketing for NCR’s payments solutions. Image credit: iStockphoto/vm.

Training 56

Training System Digital Strategies Leadership 56

FICO

AUGUST 19, 2022

For decades, businesses automated individual departments or deployed specific uses cases, not foreseeing that their data would ever need to be interchangeable and interoperable as part of a comprehensive digital strategy. Enterprise intelligence solutions optimize and monetize the use of people, data and analytics across the company.

Customer Experience 52

Customer Experience Analytics Strategy Management 52

Insights on Business

MAY 3, 2019

Clients or prospects interacting with a firm’s online content and thought-leadership can be converted into push notifications for their advisors. Learn more about IBM’s digital strategy and transformation consulting practice.

Management 87

Management Data Meeting Branding 87

Filene

FEBRUARY 13, 2018

As we implement our own Digital Strategies program on filene.org, we want to bring you along, in real time, while we redesign our website to make it more convenient to get access to the information our busy members are looking for. We hope it may help streamline your digital strategies as you continue to evolve your own technologies.

Digital Strategies 28

Digital Strategies Strategy US Online 28

Perficient

FEBRUARY 25, 2021

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. To promote this kind of alignment, we work with leadership teams to define a vision for digital. Perficient: Digital Strategy Experts.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Cisco

MAY 5, 2021

You already have a CRM, a Marketing Automation platform, or Call Center software. Utilize those tools to their greatest potential and add digital enhancements by leveraging a centralized digital hub that breaks down walls and puts your customer’s needs first.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

CB Insights

MAY 10, 2018

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. They used every available resource to understand industries, markets, consumer sentiment, and companies’ product lines. Consultants did this because clients weren’t.

Strategy 78

Strategy Management Analytics Tools 78

Perficient

NOVEMBER 12, 2020

The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. Imitation is the sincerest form of flattery, but in the case of digital experience design, it’s a quick way of getting a product off the ground.

How To 508

How To Branding Customer Experience Industry 508