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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Elements of Delivering a Personalized Experience.

Industry 294
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The growing interest in digital banks

Insights on Business

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

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How AI Jump-Starts Delivery And Keeps Order-Ahead Secure

PYMNTS

Meanwhile, other services are resorting to old standbys like free food to drive customers to their apps, such as Domino’s Pizza. The brand is currently running a promotion that will allow users to gain points for free pizza by buying slices, even counting slices that are bought at other fast food pizza brands.

Security 152
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How J.Crew Is Dipping Into Amazon’s Waters

PYMNTS

Big brands have a complicated relationship with Amazon : The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

Branding 101
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. With one brief, bank marketers can create an end-to-end campaign with a consistent brand look and feel.

Marketing 195
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Banks Turn To 3D Secure 2.0 To Fight Fraud

PYMNTS

Instead, these processes have been integrated into the site’s existing shopping and payment experiences. Improving customer experiences was not the sole focus of 3DS 2.0’s encourages brand loyalty and is easy to use, it still leaves merchants vulnerable to chargebacks. s upgrades, however. For example, 3DS 2.0

Fraud 165
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The Great Credit Card Program Outsourcing Debate

PYMNTS

For instance, with the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. Branding matters, too, especially when outsourcing. He posed the question: “Does the customer know the card is offered by a partner but in conjunction with a financial institution?”.

Cards 140