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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Elements of Delivering a Personalized Experience.

Industry 294
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Klarna: Financing Better Customer Experiences

PYMNTS

GhostBed customers are now presented with two Klarna financing options at checkout along with the ability to purchase using their existing credit or debit card. As for Klarna’s power users, the two biggest consumer populations are millennials and females in their mid-30s who are usually in charge of their family’s purchases.

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

Let’s look at four important areas that are actively shaping the insurance industry and the commerce experience – data, processes, technology, and our people. . population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Leveraging Data Responsibly .

Strategy 332
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. With one brief, bank marketers can create an end-to-end campaign with a consistent brand look and feel.

Marketing 195
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The 5 Priorities in the Card-Not-Present Battleground

Gonzobanker

While bankers may be a bit fatigued this year by articles about payments, the more enlightened Gonzo bankers are paying close strategic attention to the single most impactful payments trend in our industry: the shift from a plastic card to a “card-not-present” world. Fight the good fight to build a kick-butt payments self-service experience.

Cards 60
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How J.Crew Is Dipping Into Amazon’s Waters

PYMNTS

Big brands have a complicated relationship with Amazon : The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

Branding 101
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Building Trust in a Digital World: Transforming Financial Relationships

Digital Growth Institute

In a digital world where face-to-face interactions are becoming less common, how can financial brands establish trust with their customers? Unfortunately, there is currently a trust gap, with many millennials feeling like they have no one they can trust for financial guidance. So, where do people turn for answers and guidance?