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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

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10 Big and Small Ideas From Gartner and Money 20/20 – Recap

South State Correspondent

Almost every bank and brand we spoke with will increase their investment in these two areas for 2023. Our teams just returned from back-to-back weeks at the Gartner Symposium in Orlando and Money 20/20 in Las Vegas. Gartner focused on technology infrastructure, while Money 20/20 was around fintech and payments. That will require a new core.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As a result, bankers love the idea of a sales funnel – put enough prospects at the top of the funnel, and a certain number of customers will fall out the bottom. Add more resources, and you get more customers. Here is a fun exercise – Ask a bank product team, “How do you grow customers?” It is easy to understand.

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The 2023 GonzoBanker Awards

Gonzobanker

Meanwhile, technology changes continued at a breakneck pace, with generative AI the biggest topic around management tables. The specifics are unclear, but bankers recognized that this will be an absolute game-changing technology in future years, and delivery will change in ways we can’t even conjure yet. Employees are back to work.

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The 2022 GonzoBanker Awards

Gonzobanker

All of you with your hands up… … uh huh. It would have required a few trips to the local dispensary to dream up what bankers have endured this year. In January, we were discussing crypto and the need to formulate customer crypto strategies. OK, show of hands. Who saw 2022 coming and accurately predicted the headlines?

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