PYMNTS

MARCH 30, 2016

While it’s just become a fad in the last few years for retailers to actually start selling their wares on social media, just having a Facebook page has been a necessity of online merchants for many years more. In fact, it might be more important in retail than anywhere else.

Retail 100

Retail social media Branding Study 100

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

SEPTEMBER 5, 2019

Luxury retail is being revised — and in some cases, reinvented — and those trends are worth attention as the 2019 holiday shopping season approaches. Not only that, but the luxury online consignment retailer opened a brick-and-mortar store on New York City’s famed Madison Avenue. Indeed, in its recent U.S. has notched $300 million.

Retail 123

Retail New York New York City Philadelphia 123

PYMNTS

JULY 22, 2016

So, how can you get your hands on the newest and hottest pair of Warby Parker shades — a “head-turning Haskell in Crystal, now with new silver mirrored lenses” that’s retailing for $95? Nope, you won’t be able to purchase them at WarbyParker.com or anywhere on the hip eyewear purveyor’s burgeoning list of brick-and-mortar retail stores.

Branding 100

Branding social media Video Retail 100

PYMNTS

JANUARY 22, 2020

For retailers, nothing really ever comes easy — and things aren’t getting any easier, at least when it involves gaining and retaining customers. The webinar featured Karen Webster from PYMNTS and Amy Parsons, senior vice president of global acceptance at Discover Financial Services and its payments brand, Discover Global Network.

Retail 137

Retail Millennials New York City social media 137

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

social media 135

social media Branding Course United States 135

PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. When one teenaged customer wrote to the brand to complain about his beloved Chubbies shorts, which had been pilfered from his locker by a local bully, Chubbies sprang into action.

Branding 107

Branding social media San Francisco Community 107

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. Or, perhaps more accurately, through tactics that are so traditional they are surprising to see in a modern retail context.

Retail 134

Retail Innovation Branding social media 134

PYMNTS

MARCH 16, 2016

It is also considered one of retail’s best hopes for an immediate future that is markedly better than its immediate past. Calvin Klein is an iconic brand and it’s been a dream come true to work with them. Sounds … rocking? I’m thrilled to continue my relationship with my friends at Calvin Klein on the tour,” Bieber said.

social media 100

social media Retail Seattle Branding 100

PYMNTS

JULY 21, 2017

Connecting with consumers has seen a significant change over the course of the past few decades. No longer are retailers working with marketers to figure out a way to mass market products and services. With the advent of connected devices in the palm of almost every consumer’s hand, the retail ecosystem has certainly seen a shift.

Retail 137

Retail social media Customer Experience Boston 137

PYMNTS

FEBRUARY 1, 2017

These are tough times to be tangible — as in brick-and-mortar, in retailing at least. The physical retailer is constrained by square footage, the hybrid retailer joining on an eCommerce platform less so, especially with the drop shipping. The upshot is that, through the drop-ship model, they do not need to hold more inventory.

Online 100

Online Retail social media Branding 100

PYMNTS

DECEMBER 7, 2020

7) as the Ikea brand continues to shift itself to digital, according to published reports. Of course, it’s not surprising that a retailer looking to focus on digital is exiting print. That beats 2 percent for mobile, 1 percent for email, 1 percent for social media and 0.2 Do catalogs work for every brand?

social media 242

social media Retail Branding Course 242

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JUNE 17, 2016

Despite the millions of ways social media was supposed to make life simpler and more convenient, retailers have long since found that it’s not the selling playground that they once imagined it to be. And then comes social media’s version of an angry mob with pitchforks and torches: the boycott.

Retail 100

Retail social media Cleveland Big Data 100

PYMNTS

NOVEMBER 5, 2018

The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

Las Vegas 149

Las Vegas San Antonio Los Angeles San Francisco 149

PYMNTS

OCTOBER 23, 2020

In fact, 2020 opened with retail reports decrying the great toy sales slump , citing the 4 percent fall-off in toy sales, the rather tepid holiday sales season reported between 2018 and 2019 and the fact that toy sales came up short during last year’s holiday season. under the age of 14.

social media 215

social media Video Retail Branding 215

PYMNTS

AUGUST 22, 2018

When one thinks of French beauty brand L’Occitane en Province , high-tech is probably not the first adjective that springs to mind. Historical profile aside, L’Occitane is looking to compete in a technology driven, digital and experiential retail environment, which means being naturally beautiful is not enough.

social media 101

social media Branding America Retail 101

PYMNTS

JANUARY 17, 2020

The biggest one, so far, of course, has been Visa inking a deal to purchase FinTech firm Plaid for $5.3 Plaid, of course, uses application programming interfaces (APIs) to link FinTech apps with end customers’ bank accounts. Holiday (and Post-Holiday) Shopping: Throughout the month of December helped push retail sales up more than 5.8

Company 132

Company Payments social media United States 132

PYMNTS

NOVEMBER 23, 2018

Even people without a mind for business remember that motto as one of the guiding principles of retail and other forms of commerce — absorbed, perhaps, in a high school class or via any number of articles, TV shows, commercials or bits of pop culture that have riffed on that theme. Location , location, location. Instagram Role.

social media 163

social media Mobile Branding Retail 163

PYMNTS

OCTOBER 11, 2017

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. The social media giant said in August that it had more than 20,600 employees. Chicago, Illinois. Henrico County, Virginia.

social media 100

social media San Francisco Boston Chicago 100

PYMNTS

JUNE 24, 2020

It’s hard to find a major eCommerce retailer that has evolved more than Newegg. And while it may be tempting for brands to recapture margin by selling direct, owning customer engagement from start to finish is easier said than done. One of those changing dynamics, of course, is the pandemic.

Branding 141

Branding social media Online Course 141

PYMNTS

AUGUST 16, 2018

” Winky Lux, of course, is by design an Insta-immersive brand that leans hard into selling not just cosmetics, but a certain whimsical experience of beauty as well. “No one seems excited to go to traditional retail,” said Winky Lux’s Co-founder Natalie Mackey.

New York 102

New York social media Nashville Miami 102

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

social media 15

social media Trends Video Branding 15

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

PYMNTS

JULY 30, 2018

The pop-up store , in an era where retail is resetting rapidly all around, has become a popular option for all types of businesses, including eTailers looking to put feelers out into physical commerce without a big commitment, or even physical retailers trying to test-drive an expansion into a new market. 2 and will end on Aug.

social media 103

social media New York City New York Metro 103

PYMNTS

MAY 25, 2016

Whether it’s brands hungry for attention or just the lay consumer uploading the ennui of their lives, any moment, for seemingly any reason, can blow up into a worldwide phenomenon within the day. Andy Warhol predicted that, “in the future, everyone will be world-famous for 15 minutes.”

Video 100

Video social media Branding Retail 100

PYMNTS

AUGUST 23, 2019

Fewer sales in-store, of course, mean less torque to the top line. The rollout was finalized in July, and it dovetails with an initiative to boost traffic through the Curated by Kohl’s, showcasing (at 50 stores) a rotating set of brands through concurrent digital and in-store efforts. The moves to spur foot traffic come as the U.S.

social media 116

social media Course Cards Google 116

PYMNTS

OCTOBER 10, 2020

So, fulfilling its sacred duty to steak lovers with limited choices, Omaha Steaks has created a new holiday to celebrate steaks – complete with a sale, of course. While many other retailers offer sales this time of year, the Butcher’s Day sale takes it a step further by putting the spotlight on America’s dedicated butcher.”.

Omaha 254

Omaha social media Analysis Industry 254

PYMNTS

FEBRUARY 22, 2018

It allows customers to pull in credit card, billing, and shipping info they’ve stored on the social media sites. The company also piloted an extension of Autofill with the online clothing retailer Jack Threads that allowed customers to pull in promo codes if a user clicks through from an ad with a promotional code on FB.

social media 140

social media Online Branding Strategy 140

PYMNTS

MAY 14, 2018

Until very recently, Evine — the bronze medalist in the home shopping 100-yard dash — barely registered on the radar of anyone watching the space, unless, of course, he happened to be an Evine Live shopper himself. It has been a fairly dramatic piece of the retail landscape for the last few years — albeit a quiet one.

Los Angeles 139

Los Angeles social media New York Video 139

PYMNTS

APRIL 19, 2016

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. We want to make them even bigger superfans of the brand. If anything, at Coachella, this is where effective branding and timely marketing interventions come to together in perfect harmony.

social media 100

social media Millennials San Francisco California 100

PYMNTS

SEPTEMBER 19, 2018

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

Millennials 138

Millennials Montana social media Branding 138

PYMNTS

OCTOBER 17, 2017

Designer resale retail online does not lack for options or enthusiasm. That further admonition to “buy better” has been fertile ground for a host of reselling eCommerce retailers offering the discerning customer access to high-end fashion brands at costs that are not quite stratospheric. You look like an idiot.

Branding 116

Branding social media Retail Mobile 116

PYMNTS

JULY 31, 2019

Call Blue Apron what you will: a struggling retailer, a comeback kid, a prime example of hype in the online world, a respectable survivor. The opportunity has not gone unnoticed by grocery stores and online delivery services, either, of course. Social Media’s Role. Back to 2012.

Industry 110

Industry social media New York City Retail 110

PYMNTS

JANUARY 28, 2020

billion) fashion industry, as it could shine a spotlight on local brands that often miss international exposure. The term refers to the sudden spike in sales brands tend to see when Markle is publicly photographed in one of their outfits or products. billion ($23.3 People just absolutely lap up whatever (Meghan) wears.

social media 131

social media Branding New York Course 131

PYMNTS

MARCH 10, 2020

But, at least early anecdotal evidence from social media says otherwise. “A Anecdotal evidence rolling into PYMNTS tells the tale of online retailers, particularly those pushing big ticket luxury items, also pushing big rewards for orders, like $500 rebates on certain (admittedly quite large) purchases. How big of a problem?

Community 150

Community social media Marketing Branding 150