Branding Comparison Millennials Technology 
Perficient
APRIL 14, 2022
The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight. .
PYMNTS
MARCH 30, 2016
But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.
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PYMNTS
JANUARY 22, 2020
But as a new webinar from PYMNTS showed, retail success is not exactly some mysterious process; it simply requires close attention to changing consumer trends and new technologies, including those centered around payments. They were born into a world with this technology and access,” Parsons said. Trust Issues.
NCR
JUNE 20, 2016
With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.
PYMNTS
SEPTEMBER 20, 2018
Almost half – 43 percent of high-income millennials – said they would be more likely to visit a gas station if its app offered them convenience, loyalty and savings, according to the PYMNTS Paying At The Pump report. How are gas apps from both gas stations and comparison services tapping into this demographic, along with the overall market?
PYMNTS
MARCH 2, 2018
Several major banks and FIs — including Bank of America, Discover and Wells Fargo, among others — offer cash back rewards on their credit card products to entice customers and encourage brand loyalty. For millennials, these cards simply don’t induce the same debt-based anxieties as credit cards. Winning the millennial market.
PYMNTS
JANUARY 21, 2020
That company recently made its own play to have more of a digital and mobile role in the restaurant world, buying Preoday , a firm that focuses online ordering technology, increasingly important — even table stakes — to every operation from global fast-food chains to local fish-and-chip lunch counters. But that comparison goes only so far.
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