The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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Community Bank Community Connecticut Strategy 36

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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Atlanta Marketing Community Bank Community 34

Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. Community banks, he argued, aren’t so lucky.

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Community Bank Millennials Community Marketing Strategies 40

Long Lasting Ideas

MARCH 3, 2020

seems as though whenever we’re talking about growing community financial. Advisors summed it up well in their article on retention: “Customer acquisition is popular. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. Little attention seems.

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Marketing Strategies Community Strategy Marketing 69

CFPB Monitor

JANUARY 29, 2020

Recently, Carol Evans and Westra Miller from the Federal Reserve’s Division of Consumer and Community Affairs published an article in the Fed’s Consumer Compliance Outlook addressing this very issue, entitled “ From Catalogs to Clicks: The Fair Lending Implications of Targeted, Internet Marketing.”

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Lending social media Compliance Regulation 130

Long Lasting Ideas

MAY 25, 2016

An article in the May 11 edition of The Wall Street Journal caught our eye last week. While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas.

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Marketing Strategies Community Bank Community America 53

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

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Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. On a more personal note, my 25- year- old son decided to buy a house.

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Marketing Millennials Community Bank social media 40

Long Lasting Ideas

JULY 7, 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. at Bank Marketing Strategy + Ideas.

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Marketing Strategies Risk Management Community Bank Community 40

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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social media Video Branding Strategy 32

Ublocal

JUNE 5, 2023

In this article, we’ll explain everything you need to know about SBA loans and how to apply for one. Use our article as a guide and start the loan application process today with Union Bank. Check out our recent article on “Resources For NH Women-Owned Businesses.” Looking for additional resources for small business owners?

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New Hampshire Vermont Resources Taxes 98

The Financial Brand

MAY 15, 2023

This article Buying a CRM, Where Do Banking Leaders Start? For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand. Where should they start? appeared first on The Financial Brand.

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Community Bank Branding Community System 32

Gonzobanker

JULY 27, 2022

According to Investopedia, “Forks may be initiated by developers or members of a crypto community who grow dissatisfied with functionalities offered by existing blockchain implementations.”. Banking’s hard fork is about more than just marketing and distribution, however. Banking’s Hard Fork. Where does it sell/deliver?

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Strategy Customer Experience Fintech blockchain 88

The Financial Brand

MAY 25, 2023

This article Rally Credit Union’s Rebranding Campaign Plays on Its New Name appeared first on The Financial Brand. This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.

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Texas Community Branding Marketing Strategies 28

Long Lasting Ideas

APRIL 11, 2016

Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks.

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Boston Community Bank Marketing Strategies Community 40

Long Lasting Ideas

MARCH 3, 2016

I’ve written several articles about the future of banking, but it appears the Financial Accounting Standards Board could be putting nails in a few coffins. FASB’s complex proposal (Current Expected Credit Loss, or CECL) would force community banks to record a provision for credit losses the moment they make a loan.

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Community Bank Marketing Strategies Community Regulation 40

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Businesses with fewer than 500 employees account for 48% of American jobs and 43.5%

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social media Video Taxes Community 98

PYMNTS

JUNE 9, 2018

One might be forgiven if, before reading this article, they had no idea that the World Cup is starting a week from now. to the global advertising market, according to Zenith. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition.

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Regional Retail Branding Marketing 109

South State Correspondent

JUNE 15, 2023

This article discusses using EOS in banking – the Entrepreneurial Operating Model. EOS in banking consists of the above six principles that we will summarize today and then a set of tools that we will cover in a forthcoming article. What is our (high-level) marketing strategy? Some banks do. What is the EOS?

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Operations System Tools Management 195

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Jessica Ellerm

FEBRUARY 11, 2016

It’s the reason why many more businesses, fintech startups included, are choosing the partnership model as their go-to-market strategy. Can you contribute resources towards their general marketing efforts, with a caveat they reference you? Can you raise their profile within the client community? Details here.

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Fintech Strategy Marketing Strategies Training 40

South State Correspondent

JUNE 22, 2023

In the last article, we covered the basics of EOS ( HERE ), the Entrepreneurial Operating System, and how some banks use it to improve productivity. In this article, we break down some of the more popular tools and talk about how to use these tools to boost productivity. The process includes a marketing strategy.

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Tools Meeting Leadership Management 195

William Mills

SEPTEMBER 12, 2017

Digital banking solutions for community banks and credit unions. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. Check back for new updates throughout the day.

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Samsung Mobile User Experience Google 69

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

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Video Branding Company Strategy 78