The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

Marketing Strategies 34

Marketing Strategies Strategy Branding Marketing 34

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand.

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Branding New York Community Operations 35

The Financial Brand

JULY 5, 2023

This article How Branding Pays Off in the Bottom Line and in Tough Times appeared first on The Financial Brand. In the wake of so much banking turbulence this spring, one clear lesson is how branding has powerful benefits that help boost the bottom line.

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Branding Marketing Strategies Marketing Strategy 33

The Financial Brand

NOVEMBER 16, 2023

This article How 5 Differentiated Bank Brands Work to Stand Out from the Crowd appeared first on The Financial Brand. Ally, USAA, Varo, and other winning brands share a common strategy: Vision backed by creativity and execution.

Branding 27

Branding Strategy Marketing Strategies Marketing 27

The Financial Brand

NOVEMBER 2, 2023

This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Here’s its marketing strategy for Avvance. This article Why U.S. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand.

Marketing Strategies 35

Marketing Strategies Branding Strategy Online 35

The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

Marketing 35

Marketing Marketing Strategies Strategy Branding 35

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To 35

How To Marketing Branding Strategy 35

The Financial Brand

MAY 13, 2024

This article Marketers Must Shift Focus and Tactics to Fight Waning Consumer Loyalty appeared first on The Financial Brand. The primacy of product and offers, particularly among younger customers, prioritizes channel and messaging over brand.

Marketing 20

Marketing Branding Customer Experience Marketing Strategies 20

The Financial Brand

APRIL 10, 2024

This article Gen Zers Aren’t Going to College. appeared first on The Financial Brand. This article Gen Zers Aren’t Going to College. appeared first on The Financial Brand. appeared first on The Financial Brand. Here’s What That Means for Banks. Gen Zers are pursuing non traditional career paths.

Branding 35

Branding Marketing Strategies National Capital 35

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

How To 34

How To Marketing Branding social media 34

The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

Marketing 33

Marketing Branding Marketing Strategies Strategy 33

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks?

Community Bank 31

Community Bank Community Marketing Branding 31

The Financial Brand

JANUARY 1, 2024

This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand. This article From Mini-Millionaires to Overemployed: Five Emerging Demographic Cohorts for 2024 appeared first on The Financial Brand.

Branding 37

Branding Marketing Strategies Trends Marketing 37

The Financial Brand

MARCH 11, 2024

This article Rebranding Is Expensive, Time-Consuming – and Essential appeared first on The Financial Brand. How financial institutions are refreshing their brands with messaging that taps into the emerging priorities of their customers.

Branding 31

Branding Marketing Strategies Marketing Strategy 31

The Financial Brand

FEBRUARY 22, 2024

This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand. This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand.

Branding 33

Branding Marketing Strategies America Marketing 33

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand.

Data 41

Data Analytics Branding Technology 41

The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

Texas 32

Texas Marketing Branding Trends 32

The Financial Brand

FEBRUARY 15, 2024

This article Are Teaser Offers Worth the Trouble in Banking? appeared first on The Financial Brand. This article Are Teaser Offers Worth the Trouble in Banking? appeared first on The Financial Brand. appeared first on The Financial Brand. Banks spend a lot acquiring depositors with specials and teasers.

Branding 31

Branding Online Marketing Strategies Marketing 31

The Financial Brand

NOVEMBER 9, 2023

This article Are Banks Failing to Address the Unique Needs of Women? appeared first on The Financial Brand. This article Are Banks Failing to Address the Unique Needs of Women? appeared first on The Financial Brand. Many banks say that they are committed to easing the financial concerns of women.

Branding 36

Branding Marketing Strategies America Marketing 36

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

Trends 38

Trends Marketing Branding social media 38

The Financial Brand

NOVEMBER 23, 2023

This article 2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones appeared first on The Financial Brand. Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.

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Marketing Branding Marketing Strategies Banking Trends 37

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

Marketing 39

Marketing Branding Data Marketing Strategies 39

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

social media 37

social media Strategy Branding Marketing 37

The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) appeared first on The Financial Brand. Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. appeared first on The Financial Brand.

Marketing 31

Marketing Branding Tools Marketing Strategies 31

The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand.

ATM 34

ATM Marketing Customer Experience Branding 34

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 37

Community Bank Study Community Marketing 37

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

Marketing 37

Marketing Survey Branding social media 37

The Financial Brand

SEPTEMBER 13, 2023

This article How First Horizon’s CMO Pushed for Growth from a Pandemic to a Merger Misfire appeared first on The Financial Brand. Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

Analytics 38

Analytics Strategy Branding Marketing 38

The Financial Brand

APRIL 11, 2023

This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand. This article Why Bankers Need to Become PR Preppers appeared first on The Financial Brand.

Branding 43

Branding Marketing Strategies Marketing Strategy 43

The Financial Brand

SEPTEMBER 18, 2023

This article What Credit Card Issuers Can Do as Dissatisfaction with Rewards Rises appeared first on The Financial Brand. What’s the top credit card marketing challenge? This article What Credit Card Issuers Can Do as Dissatisfaction with Rewards Rises appeared first on The Financial Brand.

Cards 35

Cards Branding Marketing Marketing Strategies 35

The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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social media Video Branding Strategy 32

The Financial Brand

SEPTEMBER 14, 2023

This article Why Banks & Credit Unions Are Fans of Naming-Rights Deals with Colleges appeared first on The Financial Brand. Looking for a unique way to boost brand recognition and attract Gen Z? This article Why Banks & Credit Unions Are Fans of Naming-Rights Deals with Colleges appeared first on The Financial Brand.

Branding 34

Branding Texas Marketing Strategies Marketing 34

The Financial Brand

OCTOBER 24, 2023

This article Comerica Stands Out in Small Business Banking with Innovative Co-Op Initiative appeared first on The Financial Brand. This article Comerica Stands Out in Small Business Banking with Innovative Co-Op Initiative appeared first on The Financial Brand.

Innovation 32

Innovation Branding Marketing Strategies Marketing 32

The Financial Brand

NOVEMBER 2, 2023

This article Cheat Sheet: Can Marketers Focused on Short-term Wins Drive Long-term Growth? appeared first on The Financial Brand. A New BAI report offers advice to financial marketers struggling to juggle competitive threats and emerging tech. appeared first on The Financial Brand.

Marketing 32

Marketing Branding Report Marketing Strategies 32

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Meanwhile, examiners are keeping tabs.

social media 35

social media Community Bank Community Regional 35

The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

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Cards Marketing Payments Branding 37