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Young Women Are Getting Richer. Here’s How Banks Should Market to Them

The Financial Brand

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

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How to Define the Generations: The Ultimate Guide for Marketers

The Financial Brand

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

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How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years

The Financial Brand

This article How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years appeared first on The Financial Brand. This article How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years appeared first on The Financial Brand. Give up millions in income by cutting fees. Is this how ‘Life Math’ works?

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Add more resources, and you get more customers.