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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. This is why influencers work in social media.

Branding 195
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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

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Marketing Deposits Like Barbie

South State Correspondent

Similar to the Barbie movie, Citizens focused on the intent instead of demographics and targeted innovative features at households that didn’t use Citizens as their primary bank. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. It was everywhere.

Marketing 195
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Music Crafts New Melodies For Retail Innovation

PYMNTS

But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The first bar of this story should probably include the streaming wars, which involved many major Big Tech players, including Amazon and Apple. New Partnerships and Services.

Retail 151
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Five Ways QSRs Are Driving Digital Innovation

PYMNTS

But these restaurants are not innovating all that fast — even with all sorts of new technologies hitting the market. But customer adoption isn’t behind the slow adoption of QSR innovations — in fact, 62 percent of consumers said the availability of digital innovations would make them more likely to visit QSRs in the future.

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Kering To Debut Its Own eCommerce Sites

PYMNTS

The move means that the company will end its JV that has been in place since 2013 with Yoox Net-A-Porter, which as the newswire stated helps third-party brands develop sites. By 2020, Kering will bring full control of its luxury brands online through its own internal activities, which include building tech teams, said Reuters.

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Mobile Cards Key To Winning Bank Accounts

PYMNTS

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153