Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms
PYMNTS
AUGUST 10, 2020
Kaufman explained in an interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. Content platforms can thus lose potential customers who might not have wanted to pay for subscriptions but who may have considered paying piecemeal for access to specific articles, videos or other media.
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