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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309
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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Marketing Leadership. But I was taking notes on key items identified as critical takeaways for marketing leadership. Key takeaways for marketing leadership: 1. Be analytical. But the marketing function is evolving to be more analytical. What else is critical to marketing leadership?

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Is Your Financial Institution Data Driven? Survey says, ‘Probably Not’

Celent Banking

Data analytics is not a new pursuit. But owing to the inherent complexity of advanced data analytics platforms, experience with data analytics has been the domain of only the largest organizations. Well, that depends on what you mean by data analytics. But are they? What gives? I think there are at least two reasons.

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How To Improve Uninsured Deposit Performance

South State Correspondent

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. To place that decrease in deposit performance in perspective, that is a loss of $1.8 million of franchise value per $10 million of money market deposits.

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Data, Security Monopolize B2B Funding Rounds

PYMNTS

It may have begun as a way for individuals to take control of the data they share on social media sites, but Ionic Security has begun to shift its focus to securing the data of enterprises and their employees. BRIDGEi2i Analytics Solutions. Check out who secured venture capital in our breakdown below. Enterprise Security.

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SME Optimism Waning In Election Season, Says Capital One

PYMNTS

Now is a critical time for small businesses as the country anticipates a change in leadership and new opportunities and challenges, such as market dynamics and new regulations and tax laws, which can have a significant impact on business results,” stated Capital One Head of Small Business Banking Keri Gohman in announcing the results of the report.

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