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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

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FinovateSpring 2017 Live Blog – Day 1

William Mills

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.

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Finovate Spring 2018 – Day 1

William Mills

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.

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Facebook vs. Your Website

Social Assurance

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B

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FinovateFall 2018 Live Blog – Day 2

William Mills

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Namaste Credit’s automated credit assessment memo tool improves SME application review time and accuracy using image enhancement, OCR and advanced analytics. 09:34 am Cashoff.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions.