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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Marketing Leadership. But I was taking notes on key items identified as critical takeaways for marketing leadership. Key takeaways for marketing leadership: 1. What else is critical to marketing leadership? Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week.

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Why Strong Visual Branding and Communication Are Vital in Banking

The Financial Brand

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Tips & Insights on Creating (or Recreating) Brand Buzz in Banking

The Financial Brand

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

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Inside KeyBank’s New Strategy for Its National Digital Brand

The Financial Brand

The post Inside KeyBank’s New Strategy for Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.

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Why KeyBank Changed Course with Its National Digital Brand

The Financial Brand

The post Why KeyBank Changed Course with Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The superregional transforms an online student loan refinance specialty into a healthcare banking engine by treating it as a digital startup.

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5 Ways Citizens Bank is Turbocharging Its Digital Transformation

The Financial Brand

Even with a reputation for tech leadership, the big bank found its timeframe was too slow. The post 5 Ways Citizens Bank is Turbocharging Its Digital Transformation appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Its adjustments provide a blueprint for others.

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Canada-Based Cannabis Firm Launches CBD Investment Platform In UK

PYMNTS

Supreme Heights will draw on the Company’s experience launching premium brands.”. and Europe present compelling investment opportunities given the promising environments for new health and wellness companies to establish differentiated brands and capture meaningful market share. The rapidly evolving CBD markets in the U.K.

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