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Yes, Virginia, There Are Women Leaders In Fintech

Tech and Finance

Engle has more than 30 years of experience at AT&T, Lehman Brothers, Barclays Capital, DTCC and Bank of America. Pendo Systems has announced that Ruth Wandhöfer, global head of regulatory and market strategy at Citi, has joined its board. In her spare time, she mentors FinTech start-ups in London and the U.S.,

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Mastercard’s Vosburg: Trusted Intermediaries Will Drive Consumer Data Aggregation

PYMNTS

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The deal will also give rise to strategic collaborations between traditional financial institutions and tech-nimble FinTechs.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! We see a well-defined pattern with our fintech content marketing clients.

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William Mills Agency Releases New White Paper: 10 Reasons Why Fintech Startups Fail

William Mills

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them. About William Mills Agency.

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Chief Growth Officer To Serve As Ringmaster For AvidXchange

PYMNTS

As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.

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Critical Steps to Improving Hyper-Personalization at Scale

FICO

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies. Find out more about How to Unlock the Power of Hyper-Personalization.

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P2P lending makes it to main street?

Celent Banking

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Galicia MOVE includes a savings account, a debit card and a credit card.

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