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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! We see a well-defined pattern with our fintech content marketing clients.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Presenting a programmable cloud – a fintech platform. ^KT. Katerina Frolovicheva (MD, Technologies Innovations). This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? 01:15 pm 10 Reasons Why Fintech Startups Fail. Who is the target audience?

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Finovate Fall 2016 Live Blog – Day 2

William Mills

An App Store for FinTech applications. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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Finovate Spring 2018 – Day 2

William Mills

There are a number of great events in FinTech but this one I do my best to attend each year. Our dedicated team of 37 professionals are in North America. Grounding your organization’s digital transformation in people, processes, and technology is critical. Metrics: Covered is an early stage FinTech/Consumer Security company.

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FinovateFall 2017 Live Blog – Day 2

William Mills

This technology powers a ton of other FinTech companies (something that I don’t think most people know). Provides an Application Program Interface (API) for Fintech apps to connect to banks. I’m thinking that they are making it easier for FIs to connect to new FinTechs through their APIs. “We Nice web-based UI.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Their API is already integrated in a few core systems and other fintech necessitates. Charlotte, NC-based tech company founded eight years ago by a 14-year FinTech veteran from FIS. I suspect they do (or have done) a lot of work for Bank of America since they are based in Charlotte. Chris Siemasko and Tracey Mowday-Dunlap.

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