Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals. She is also an Independent Board Director at Voya.

Branding 60

Branding Leadership Software Marketing Strategies 60

CFPB Monitor

MARCH 15, 2022

In 2019, California enacted AB 539 which, effective January 1, 2020, limited the interest rate that can be charged on loans of $2,500 to $10,000 by lenders licensed under the California Financing Law (CFL) to 36% plus the federal funds rate.

California 78

California Innovation Utah West Virginia 78

Independent Banker

OCTOBER 31, 2021

When you look at your website, it doesn’t matter if you have millions of page views,” says Michael Marriott, ICBA director of digital marketing strategy. The email marketing software you use to send e-newsletters can track what’s resonating with your subscribers based on open and click-through rates. Designate a control group.

Marketing 91

Marketing social media Video Community 91

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

South State Correspondent

SEPTEMBER 20, 2022

Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023. This is why the talk by Johnny C. Taylor, Jr.,

Conference 195

Conference Marketing social media Data 195

Social Assurance

OCTOBER 29, 2021

Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.

Compliance 15

Compliance Survey Marketing social media 15

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months.

Video 508

Video Survey Strategy Marketing 508

Gonzobanker

AUGUST 23, 2021

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Not a single technology has lived up to the promise.

Strategy 139

Strategy Study Data Tools 139

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

CB Insights

DECEMBER 4, 2019

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. It is a notable pivot from Amazon’s IP strategy, where the playbook has been to build, patent, and keep proprietary technology in-house to fuel Amazon’s marketplace.

Cards 101

Cards Lending Strategy US 101

PYMNTS

OCTOBER 20, 2020

So far, 2020 has been a year of transformational events on many levels, including a resounding impact on how the world conducts business, which has changed and established new norms for how and where we work. The following is an excerpt from What Did You Change? contributed by Dean Leavitt , founder and CEO of Boost Payment Solutions.

Tools 159

Tools Marketing Strategies Capital Payments 159

PYMNTS

MARCH 6, 2018

Commercial cards make up just a fraction of the supplier payments space, but the rise in virtual card technology – and the efficiency and security that come along with it – could help card issuers grab a larger slice of the B2B payments market. Now we can use each other’s technology to improve our own capabilities.”.

Cards 116

Cards Payments Fraud Resources 116

CB Insights

DECEMBER 14, 2017

How will we shop in 2020? The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. One of the engines of the tech industry’s rebirth after the dot-com crash was cloud technology and the “as-a-service” revolution. New Frontiers in Retail Tech.

Video 78

Video Branding Company Strategy 78