Remove 2015 Remove Innovation Remove Millennials Remove social media
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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. “We wanted to be really engaging and enable them to participate in our brand.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015.

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The Buyers: Shift In Luxury Consumers

PYMNTS

Although luxury revenue took a dive between 2015 to 2016, going from €251 billion down to €249 billion, there has been signs of positive growth in 2017. The surprise luxury consumers who’re popping up, according to Bain’s research, are millennials and Generation Z.

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

PYMNTS

Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs. Ralph Lauren installed 16 smart mirrors in the fitting rooms at its flagship location on Fifth Avenue in 2015. The device offers style recommendations, selfies and a route to eCommerce.

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Tweet to pay: Is this the future of banks maintaining a competitive edge?

Abrigo

Groupe BPCE, France’s second largest bank (by customers), has utilized the API of the global social media giant Twitter to allow their customers to transfer money via a tweet. This is certainly an interesting innovation, but many bankers may be asking themselves if it’s a practical one.

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Taco Bell Embraces Fast Food’s New Decadent Reality

PYMNTS

It’s taking its Premium McWraps, the signature “healthy” item designed to keep foodie millennials from abandoning it, and 86ing it from the menu. 2015 also marked the opening of Taco Bell’s first storefront in China.