PYMNTS

FEBRUARY 14, 2018

After turning Taco Bell into a lifestyle brand and introducing breakfast at the quick service restaurant (QSR), CEO Brian Niccol is heading to Chipotle Mexican Grill. Niccol, who came to Taco Bell in 2011, became CEO in 2015 after holding the position of president. He brought mobile ordering and payments to Taco Bell’s 7,000 U.S.

Branding 108

Branding Leadership Customer Experience Innovation 108

PYMNTS

JANUARY 6, 2017

Koupon is a mobile offer platform and redemption network, powering offers for over 43,000 retailers and the world’s largest CPG brands. Its reach, patented offer delivery and security technology, Koupon helps brands and retailers drive sales by targeting consumers and delivering offers when consumers are ready to buy.

Retail 109

Retail Data Mobile Branding 109

CB Insights

OCTOBER 29, 2018

Zynga, creator of Facebook games Farmville, Mafia Wars, and about a dozen different types of online slot machine games, paid $210M in 2012 for OMGPOP, creators of DrawSomething!, Date: October 2011. Date: August 15, 2011. Zynga and OMGPOP. Date: March 21, 2012. Price: $210M. a viral gaming hit for iOS and Android.

Google 76

Google Software Innovation Company 76

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. Her fragrance was only sold online. It was a smash hit.

Branding 101

Branding social media Course Phoenix 101

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners. Short-term challenges.

Branding 73

Branding Industry Retail Strategy 73

CB Insights

JUNE 6, 2019

Declared Bankruptcy: 2011. By December 2011, it was under $30/kg. By September 2011, Solyndra’s business model had fallen apart. The company’s assets were acquired by Q Holdings in 2015, and the firm quietly relaunched the Quirky brand in 2017. Founded: 2011. Dart Music. Earth Class Mail.

Apple 78

Apple Branding Google Company 78

PYMNTS

MAY 22, 2017

Neo4j is used in financial services and retail, government, telecommunications and more for mission-critical applications as diverse as real-time pricing, online product and service recommendations, fraud detection, enterprise search and the Internet of Things (IoT). So how did this idea go from two-ply to worldwide?

Technology 101

Technology Data Retail Fraud 101