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Merchant Resolution: Improve Buy Button, Social Experience

PYMNTS

Fixing the mobile shopping experience. According to a recent survey by the Pew Research Center, 79 percent of U.S. Patricio said Shopify has also seen an uptick in mobile traffic and is looking at ways to improve the mobile shopping experience. “We Taking social media seriously.

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Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253

Perficient

Alex: Yeah, the digital experience really has moved way beyond the website today. In today’s digital ecosystem, the user journey really begins either on an app or social media, Google results, or another website. And by the time the user arrives at the website, your product really needs to sell itself.

Marketing 309
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How Fake Reviews Undermine Restaurants’ COVID-19 Responses

PYMNTS

As such, we paid great attention to the design and [user experience] process a customer would need to go through to place an order.”. Having a slick user interface and smooth mobile ordering system is not enough to attract customers, though. Attracting first-time customers is an entirely different animal, however.

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Instagram’s High-Fashion Fakes Problem

PYMNTS

That is what the latest data from analytics firm Ghost Data strongly indicated, anyway, as its survey of the site has found it is becoming one of the internet’s favorite breeding grounds for the illegal sale of counterfeit fashion items. That progress toward additional eCommerce functionality is likely to progress, according to the survey.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

But a new survey shows a new urgency. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic. The customer experience online has dozens of critical elements. Before the pandemic, this process lacked urgency and was known as “digital transformation.”

Retail 144
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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. Measure customer sentiment in social media and survey data to gain a deeper awareness of needs, wants and intentions. Maximize personalized upsell and cross-sell opportunities.

Marketing 156
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How Banks Are Using AI for Document Intelligence

South State Correspondent

Thus, if you are using document intelligence to review social media posts or survey results and a customer discusses “trouble opening an account,” the AI can infer that it is talking about a deposit account, not a loan or merchant credit account.

Training 448