Marketing Millennials US UX 
Perficient
JULY 20, 2020
We tune out ambient noises like traffic or chatter around us so we can focus on the task at hand. What are marketing personas versus UX personas? Marketing personas define broad audience demographics. They’re useful when buying an email list or building a large targeted campaign. It’s simple psychology.
PYMNTS
OCTOBER 23, 2017
Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk. Trust is not always based on facts.
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Perficient
FEBRUARY 15, 2022
A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.
Celent Banking
OCTOBER 10, 2016
There’s still plenty of fragmentation in the market : Android is an open system utilizing Host Card Emulation (HCE), while Apple is a closed system using a secure element. Getting the marketing right is tough : Often, the mobile wallet really isn’t about the payment so much as the experience around the payment.
CB Insights
AUGUST 2, 2018
This strategy makes sense, as younger clients are most open to trying new fintech products: about 60% of US bank customers say they are willing to try a financial product from a tech firm they already use, and that number rises to 73% for customers aged 18 — 34. ux to help target existing clients. Concluding thoughts.
CB Insights
JULY 11, 2019
Many of these companies have ambitious plans to expand into new products and markets in order to further grow and retain customers. Product engagement and maintaining a clean UX/UI. Coinbase, specifically, was one of the first cryptocurrency exchanges in the US — amassing 20 million users within just 2 years.
FICO
FEBRUARY 12, 2023
That said, customers have increasingly high standards and you only have a short amount of time to impress them (especially Millennials). Overall exposure can also be managed by balancing income and exposure, with risk level typically used as a constraint. What can financial institutions learn from TikTok?
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