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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332
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Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk. Trust is not always based on facts.

UX 116
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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.

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Can Snapchat and Facebook help banks solve their millennial problem?

BankNXT

Gordon Hui on how social media techniques could help banks improve their relationship with the millennial generation. Can Snapchat and Facebook help banks solve their millennial problem? on BankNXT.

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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Ranchere said challenger banks’ target market of millennial consumers have simply amassed fewer assets than their baby boomer parents have, as younger customers are less likely to have investment accounts or own homes. That is an interesting change in the current market.”. Walmart And Shopify Fill In Gaps For Each Other.

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In Retail, Are Rewards Their Own Reward?

PYMNTS

“There are so many levers to engage consumers” in rewards, said Wind, and whether it is tied specifically to a card or merchant, additional leverage can come through email marketing campaigns or percentage-off programs at retailers.

Retail 137
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The Mobile Banking and Payments Summit – Impressions from Day 2

Celent Banking

There’s still plenty of fragmentation in the market : Android is an open system utilizing Host Card Emulation (HCE), while Apple is a closed system using a secure element. Getting the marketing right is tough : Often, the mobile wallet really isn’t about the payment so much as the experience around the payment.

Mobile 100