Perficient
JULY 20, 2020
We tune out ambient noises like traffic or chatter around us so we can focus on the task at hand. What are marketing personas versus UX personas? They’re useful when buying an email list or building a large targeted campaign. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
PYMNTS
OCTOBER 23, 2017
Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk.
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Perficient
FEBRUARY 15, 2022
59% of millennial investors were most likely to use video chat with their advisor. If you are interested in how we can help you humanize the digital experience post-pandemic, contact us. 79% of investors said that the frequency of communication with their advisors increased during the pandemic.
Perficient
JANUARY 12, 2021
Forrester noted that 53% of the US retail industry planned investment in AR in 2020 because they know it assists consumers in making purchase decisions. So, is now the time for AR? In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020.
CB Insights
AUGUST 2, 2018
This strategy makes sense, as younger clients are most open to trying new fintech products: about 60% of US bank customers say they are willing to try a financial product from a tech firm they already use, and that number rises to 73% for customers aged 18 — 34. ux to help target existing clients. Wealthfront.
Celent Banking
OCTOBER 10, 2016
Currently in the US, 55% of merchants have updated their payment terminals, and 70% of consumers have chip cards. With the card dip taking away from the user experience, the expectation is that mobile wallets will finally offer enough UX improvement over traditional cards that consumers might opt for them during payment.
CB Insights
JULY 11, 2019
Product engagement and maintaining a clean UX/UI. A number of specific factors are driving these changes: There are massive demographic shifts occurring in the market for customers, where millennials now make up the majority of the labor market. Business model transparency with competitive pricing and fees.
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