The Financial Brand

AUGUST 5, 2015

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

Millennials 12

Millennials Marketing Marketing Strategies Strategy 12

Gonzobanker

JULY 27, 2022

Strategies focused on physical attraction (marketing) and distribution – where branches serve as customer attractors and points of service and delivery – are increasingly “invalid,” requiring banks to “upgrade to the latest version of the protocol,” i.e., digital marketing and distribution. Where does it sell/deliver?

Strategy 88

Strategy Customer Experience Fintech blockchain 88

Gonzobanker

MARCH 6, 2018

Big banks have been in the driver’s seat on growing their market share in retail, while paring down branch networks. Customers expect to be able to use their mobile devices to do all their day-to-day activities, and strong digital capabilities can attract and retain not just millennials, but all new customers. Aligned and Future-Ready.

Strategy 89

Strategy Marketing Mobile Trends 89

The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

Millennials 38

Millennials Community Bank Community Branding 38

PYMNTS

MAY 30, 2016

Online Checkout Conversion. We identified more than 40 different variables that contribute to checkout abandonment and then shopped at 650 online sites that account for more than 70 percent of eCommerce traffic to see how well merchants are doing. Online Fraud Attack Rates Soar Since October. Get all of the details here.

Trends 100

Trends Retail Fraud Mobile 100

The Raddon Report

MAY 25, 2016

Consumption of media is shifting online, giving consumers access to the music they want and providing financial institutions with a new, more personalized marketing opportunity.

Millennials 13

Millennials Online Marketing Marketing Strategies 13

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Market Map: The Startups Disrupting Retail & Commercial Banking. While these customers may be easier to acquire, they are tougher to monetize. Key takeaways.

Retail 78

Retail Cards Millennials Mobile 78

PYMNTS

OCTOBER 21, 2016

Even as early as 1999, Villante observed that many of the people he knew were already paying their bills online, all except for one — their largest payment every month: their rent payment. Millennials, Villante explained, are willing to “set it and forget it” on auto pay for $3.95–$4.95 “It’s a no-brainer.”.

Software 100

Software Payments Management Cards 100

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. But it’s not just Scotts that is courting the age group by holding classes and online tutorials to teach them skills like mowing the lawn, using a tape measure, mopping the floor and even hammering a nail.

Branding 102

Branding Online Millennials Groups 102

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Do no go online and get another online loan. Under the scenario the consumer can transfer much-needed cash as well get cash (that was earned, not paid yet) so no payday or online lending debt is added. Tim Dubes (VP, Marketing).

Video 40

Video Lending social media Analytics 40

William Mills

MAY 11, 2016

Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Fiserv is meeting that need for FIs and millennials.

Video 40

Video Mobile social media Analytics 40

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. New CPG business strategies are on the rise.

Branding 73

Branding Industry Retail Strategy 73

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. But in every case, there are some countries where this kind of data is being used or explored, often with the customer’s express permission.

Data 59

Data social media Resources Examples 59

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. With GoodData can productize the data and more. Boy, that’s the truth.

Mobile 40

Mobile Cards Fraud Data 40