The Financial Brand

JUNE 23, 2020

Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged. The post 5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It appeared first on The Financial Brand.

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Millennials Marketing Branding Marketing Strategies 43

Long Lasting Ideas

APRIL 5, 2016

Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank Millennials Community Marketing Strategies 40

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

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Denver Marketing Strategies Strategy Marketing 170

The Financial Brand

SEPTEMBER 8, 2019

The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Challenge and opportunity define this huge generation. Financial institutions that take the right approach (and walk the talk) stand to win.

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Millennials Marketing Branding Marketing Strategies 31

Insights on Business

FEBRUARY 13, 2019

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions.

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Albuquerque Digital Banking Millennials social media 152

The Financial Brand

MAY 19, 2021

The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand. The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.

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Millennials Branding Groups Marketing Strategies 42

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

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Millennials Banking Trends Analysis Trends 42

The Financial Brand

OCTOBER 1, 2018

Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies. The post Banking on Millennials: Balancing Branch Preferences And Digital Expectations appeared first on The Financial Brand.

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Millennials Marketing Strategies Strategy Branding 27

The Financial Brand

MAY 29, 2019

The post Can Baby Boomers Be Financial Marketers’ Millennial Secret Weapon? Mom and Dad, even Grandma and Grandpa may be among 'social influencers' who can help sell new generations of consumers on banking with you. appeared first on The Financial Brand.

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Millennials Marketing Branding Marketing Strategies 26

The Financial Brand

DECEMBER 7, 2020

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.

Marketing 43

Marketing Millennials Branding social media 43

The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

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Millennials Banking Trends Analysis Trends 40

The Financial Brand

MARCH 23, 2021

The post Is Everything Bankers Think They Know About Millennials & Gen Z Wrong? Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run. appeared first on The Financial Brand.

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Millennials Branding Marketing Strategies Strategy 42

The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help. appeared first on The Financial Brand.

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Millennials Branding social media Marketing Strategies 43

The Financial Brand

APRIL 20, 2021

The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.

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The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

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How To Marketing Millennials Analysis 28

PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. Indeed, there are solid reports out there that millennials — that scapegoated generation blamed for the demise of certain fast-casual restaurant chains, densely-packed pieces of primeval carbon (aka diamonds ) and other consumer mainstays — are helping to keep the greeting card industry alive.

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Retail Millennials Cards social media 183

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

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Study Analytics Millennials Retail 114

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Go to where millennials are and find out the trends that are popular among them.

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Marketing Millennials Community Bank social media 40

The Financial Brand

AUGUST 5, 2019

New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream. The post Financial Stress Now Main Reason Why Millennials Lose Sleep appeared first on The Financial Brand.

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Maine Millennials Branding Marketing 29

Let's Talk Payments

FEBRUARY 11, 2017

But it’s remarkable how much we’ve gotten wrong about Millennials. Marketing strategies devised for Millennials by older generations have. They may be the most closely tracked generation in human history.

Millennials 40

Millennials Marketing Strategies Strategy Payments 40

The Financial Brand

DECEMBER 4, 2018

Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. The post Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’ ’ appeared first on The Financial Brand.

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Millennials Industry Branding Marketing 26

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

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Marketing Fintech Millennials Analytics 23

PYMNTS

JANUARY 10, 2018

Athleta was founded by Scott Kerslake in the early 90s after a bike trip with female friends introduced him to a problem he had never considered in his work in information technology: Women’s athletic wear was a weak market, lacking in options that were both durable enough to workout in, and fashionable enough to be seen in public.

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Millennials Branding Retail Marketing Strategies 105

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. How do you effectively update your marketing strategy?

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Marketing social media Marketing Strategies Branding 15

PYMNTS

DECEMBER 12, 2016

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.

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Comparison Mobile Survey Marketing Strategies 100

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. With some heavy marketing, A&P was able to sell loads of baking soda at low prices — revealing that consumers were willing to purchase private label brands. Their answer was 8:00 A.M. and 8:00 P.M.,

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Branding Millennials Retail Strategy 119

Long Lasting Ideas

MAY 27, 2016

We’ve spent a good deal of time of late chatting about Millennials. No doubt, the discussions are justified given the growth of the Millennial population. Fraud Busters at Bank Marketing Strategy + Ideas. Robberies once committed at banks with ski masks and pistols have been replaced by cybercrime.

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Fraud Millennials Texas Marketing Strategies 49

The Financial Brand

AUGUST 5, 2015

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

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Millennials Marketing Marketing Strategies Strategy 12

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. Social media and digital advertising will be dominant in marketing strategies targeted to Generation Z, but retailers must adopt these mediums in interactive ways to inspire and engage this emerging generation of consumers.”.

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Retail social media Survey Study 100

The Financial Brand

DECEMBER 4, 2018

While the term 'Youthquake' is not new, it defines a turbulent time of change in banking and other industries caused by the Millennial generation. The post Millennials, The 4th Industrial Revolution, And Youthquake 4.0 appeared first on The Financial Brand.

Millennials 18

Millennials Industry Branding Marketing Strategies 18

The Financial Brand

JUNE 8, 2015

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

Millennials 12

Millennials Marketing Strategies Strategy Marketing 12

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. million unique visitors come to shop its wares each month — and make a move on the public markets. market.”. For many shoppers, Revolve is not quite a household name as of yet.

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social media Branding Course United States 135

The Financial Brand

OCTOBER 16, 2019

The post How Upscale Millennials’ Money Views Impact Their Banking Habits appeared first on The Financial Brand. New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to respond.

Millennials 15

Millennials Branding Data Marketing Strategies 15

Gonzobanker

JULY 27, 2022

Strategies focused on physical attraction (marketing) and distribution – where branches serve as customer attractors and points of service and delivery – are increasingly “invalid,” requiring banks to “upgrade to the latest version of the protocol,” i.e., digital marketing and distribution. Where does it sell/deliver?

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Strategy Customer Experience Fintech blockchain 88

Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. And as marketers, we need to take note of that. Like, not ever.

Millennials 12

Millennials Marketing Strategies social media Cards 12

Long Lasting Ideas

APRIL 19, 2016

at Bank Marketing Strategy + Ideas. Don’t misunderstand, working in the company’s bankruptcy division was hard business, with bankruptcies on the rise. Continue reading Making banking cool again.

Marketing Strategies 40

Marketing Strategies Strategy Marketing Millennials 40

Gonzobanker

MARCH 6, 2018

Big banks have been in the driver’s seat on growing their market share in retail, while paring down branch networks. Customers expect to be able to use their mobile devices to do all their day-to-day activities, and strong digital capabilities can attract and retain not just millennials, but all new customers. Aligned and Future-Ready.

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