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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook. By incorporating multiple retailers’ apps into one or two social media chatbots, the chat commerce arena will likely strengthen alongside eCommerce and help pull in more revenue from key consumers.

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William Mills Agency adds Lauren de Gourville, Kathryn-Amelia Simms, Amber Estes, Mallory Griffin, Haleigh Tomasek, Matthew Morris to Agency

William Mills

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42
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William Mills Agency adds Lauren de Gourville, Kathryn-Amelia Simms, Amber Estes, Mallory Griffin, Haleigh Tomasek, Matthew Morris to Agency

William Mills

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

For these institutions, digital strategy should be focused on a disciplined allocation of resources and a management team obsessed with understanding performance, competition and the voice of the digital customer. Best practice institutions are not managing the digital shift in a reactive fashion.

Strategy 158
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William Mills Agency Adds Mary Curtis, Angelo Jones, Alyssa Maker, Jacob Hamilton

William Mills

William Mills Agency , a premier financial public relations and content marketing services company, has hired Mary Curtis as senior account agent; Angelo Jones as account associate; Jacob Hamilton as account coordinator; and Alyssa Maker as digital marketing coordinator. Prior to joining WMA, she was public relations manager for U.S.

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William Mills Agency Recognized as HubSpot Gold Certified Agency Partner

William Mills

William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it has achieved gold level status as a HubSpot certified agency partner. HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform.