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Paid social media’s place in your marketing strategy

Independent Banker

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., That client targeted specific parameters like its servicing region, an essential consideration for community banks. Paul, Minn., DIY vs. partnering.

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How Will Retailers Deal With The Internet of Things’ Trillions of Data Points?

PYMNTS

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings.

Retail 182
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Delivering Regional Flavor With State-Specific Subscriptions

PYMNTS

When McClure first started her company, she went to many shows to pitch the concept and to get to know people, while also talking about the brand and its marketing strategy. That strategy expands the reach of its suppliers through what McClure calls “an exponential communication vehicle.”. The Brands.

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The Challenger Bank Playbook: How 6 Digital Banking Startups Are Taking On Retail Banking

CB Insights

Digital banking startups — or challenger banks — have gained traction over the past few years by bringing retail banking services mobile. The UK, in particular, has seen the most challenger bank activity compared to other regions, as a result of progressive regulations enacted to promote competition and break up the banking monopoly.

Retail 78
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Enterprise Security Returns To Top Of B2B Investment Mountain

PYMNTS

Socure provides cloud-based fraud prevention and identity verification functionality to its business customers, and said in its announcement it plans to use the funding to focus on sales, marketing, research and customer support team expansion. growth trajectory, particularly in the healthcare and public sectors.

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How 60+ Startups Are Disrupting Retail And Commercial Banking Around The World

CB Insights

Startups targeting retail and commercial banking have been emerging globally, spurred by favorable tech regulations, an uptick in mobile adoption, and shifting customer demographics. Incumbents are not standing still and are acting to protect their market share. Market Map: The Startups Disrupting Retail & Commercial Banking.

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Around The World With World Cup Commerce

PYMNTS

According to Reuters , though still more than a week away, the World Cup has already had a major impact on retailers in the self-described “country of soccer,” as football-happy Brazilians are rapidly buying up new televisions. However, TVs aren’t the only affected segments — brewing and food retail have also seen a recent spending spike.

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