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What Billie Eilish Can Teach Lenders About Capturing the Gen Z Market

SWBC's LenderHub

Whether it’s Jimi Hendrix’s guitar playing on the Woodstock stage during the Summer of Love, Video Killed the Radio Star blasting on MTV in the 1980s, or 2Pac and Biggie dominating 90s hip hop charts, baby boomers, Gen X, and millennials alike identify with unique musical influences. Every generation has a sound that defines its era.

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30 Seconds To Sales

PYMNTS

How long should it take a brand to get its message across in a video advertisement? Titled “Multiscreen Video Best Practices,” the study examined the behaviors and preferences that various U.S. consumer age groups demonstrate in their interaction with mobile video advertising.

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The Best Way to Reach Millennials

NCR

Millennials are broke, burdened with too many college loans and living in their parents’ basements. In fact, Millennials ( who most define as those born between 1980 and the mid 2000s) contribute $1.3 In fact, Millennials ( who most define as those born between 1980 and the mid 2000s) contribute $1.3 Actually, they do.

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Data Dive: Disappointment Edition

PYMNTS

Disappointed millennials rejected by credit card companies. And Lending Club — perhaps disappointed with its results of late in its central business — is branching out. And Lending Club — perhaps disappointed with its results of late in its central business — is branching out. Millennials — Once Rejected, Twice Shy.

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Voice-Activated Tracker: Echo Show, The Speaker Who Would Be King

PYMNTS

Given the market’s reaction to the Echo Show during the holiday season, it’s possible we’ll see the Echo Show sell out quickly as well. New entrants with a market presence and seamless interconnectivity will certainly have an advantage as the voice-activated device market becomes more crowded. The remaining 5.6

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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Pokemon The Surprise Retail Sizzle Of The Summer?

PYMNTS

When Amazon, the largest retailer by market cap, says that it had its best day ever , it’s hard not to call that a sizzle – and then some. Even Amazon competitors like Macys, Target and even Best Buy reported that their sales rose that day by 13 percent or more – as they rode the Prime Day draft and put their own offers in market.

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