PYMNTS

MARCH 5, 2016

There’s an app for that” was more than a marketing pitch. Add Android into the mix and the total app market was worth more than $40 billion — and according to App Annie, that figure is going to swell to $100 billion in the next four years. In our smartphone universe, however, the numbers don’t lie. Some Other Things To Consider.

Mobile 100

Mobile Apple Study Google 100

FICO

JUNE 14, 2023

Innovations in AI/ML and analytics have made it possible for every interaction to be personal and unique, and customers expect banks to be investing in technology that fuels meaningful experiences. It’s a commissioned study conducted by Forrester Consulting on behalf of FICO.

Analytics 52

Analytics Strategy Survey Technology 52

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. After studying broadcast television in college, I joined an advertising agency as an account executive, when everything was starting to go digital, and one of the first projects I was handed was a client’s website.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Gonzobanker

AUGUST 23, 2021

According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Proponents of every banking technology innovation of the past 25 years—from online banking to online bill pay to eStatements to PFM to mobile banking—have promised deeper relationships and higher levels of loyalty.

Strategy 137

Strategy Study Data Tools 137

FICO

APRIL 17, 2023

Home Blog FICO Hyper-Personalization Survey Highlights Boardrooms' Blind Spots New study from Forrester shows the value of hyper-personalization and the gaps businesses face today FICO Admin Tue, 07/02/2019 - 02:45 by FICO expand_less Back To Top Mon, 04/17/2023 - 10:10 Hyper-personalization is now front-of-mind among banking’s boardrooms.

Survey 52

Survey Customer Experience Analytics Study 52

PYMNTS

JUNE 29, 2017

To ensure the company’s marketing reaches consumers most likely to make a purchase, Brown said the company tracks advertising campaigns leading to the most sales. The company’s digital marketing strategy and software were so successful that the brand’s popularity translated into measurable foot traffic at brick-and-mortar stores.

Online 100

Online Software Apple Mobile 100

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. The long-tail playbook has won. No need to choose.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

Marketing 78

Marketing Data Analytics Examples 78