Information Marketing Marketing Automation Operations 
Perficient
JULY 10, 2020
Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. COVID exposed the fragility of many systems’ operating models: an over-reliance on a small number of services to fund expenses across the enterprise. The $200B question.
Perficient
JULY 12, 2022
What does your brand portray to the market? With an increasing comfort with digital technology within financial services, firms must challenge traditional operating models and leverage digital tools to create an authentic relationship and earn (and retain) trust. Your brand is the beacon of authenticity for a personal experience.
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Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.
Perficient
JULY 19, 2023
By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. Process Automation AI allows regional insurance carriers to automate various time-consuming and repetitive tasks, such as claims processing and underwriting.
PYMNTS
JANUARY 30, 2019
Reports in Bloomberg said Accenture has been using the SynOps solution internally to automate procurement, accounting, marketing and other areas of the enterprise. In its announcement of the solution, Accenture described the tool as a “human-machine operating ‘engine.'”
PYMNTS
FEBRUARY 8, 2017
Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. Marketing has become much more data-centric in recent years,” Kiran said. Today, we house 170 million unique guests and their demographic information in our database,” Kiran said.
PYMNTS
JUNE 1, 2016
One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8 That may have led, in part, to the sanguine outlook of Vista Equity.
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