Perficient
MARCH 1, 2021
These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.
Independent Banker
FEBRUARY 28, 2023
It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. Take online banking, for example.
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Perficient
JULY 10, 2020
Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale. Before the pandemic, automation was primarily valuable for its ability to drive conversions for elective procedures and interest in service-line content.
Perficient
AUGUST 21, 2020
As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. As you get lost in the overwhelming amount of information or a lengthy RFP, you decide you need some expert help on the topic. Platform Select.
Gonzobanker
OCTOBER 13, 2020
These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. This competitive information should be actively shared with senior leaders, board members and frontline staff. Engage Net Promoter and Client Feedback Channels.
Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Photo by Janimal Photography. They expect choice, convenience and an experience personalized for them.
William Mills
JUNE 23, 2016
Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.
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