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Market your community bank with first-party data

Independent Banker

It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. We can take that data and we can reach that person online,” Catalano says. “If

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. This competitive information should be actively shared with senior leaders, board members and frontline staff. Engage Net Promoter and Client Feedback Channels.

Strategy 158
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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Seems like a pretty straightforward application of marketing automation and predictive marketing. What information do I need to enter this loan and register the loan? For more information, visit www.capsilon.com.