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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Along with expectations that marketing become inherently data-driven comes a modern CMO’s responsibility to understand the very real legal implications of collecting and acting on customer information. So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…?

Branding 378
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Consumer-centric Digital Experience in Healthcare

Perficient

In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! She’s informed, but she isn’t barraged with pushy notifications. With “pervasiveness,” the user can access information anywhere, anytime, from any device. CRM-CMS-EMR integration.

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The New Lending Fintech Bonanza

Gonzobanker

My colleague and Cornerstone Advisors Research Director Ron Shevlin rightly points out that, beyond its UX, OnDeck got very good reviews for incorporating real-time lending decisions into that UX using a proprietary credit scoring system. market on its platform with all the data that goes along with it. mortgage market.

Lending 158
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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

Building trust is not limited to overarching company leadership. Institutions must also prioritize regulatory compliance and be vigilant about carrying out consequences when their employees breach these expectations.

Community 275
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On your mark, get set, apply! FinDEVr Silicon Valley now accepting applications

Fintech Labs Insights

Establish technical leadership of the industry while educating the market. By showcasing the latest tools, technologies, APIs, platforms, case studies and tutorials, we hope to help CTOs, developers, software architects, UX designers, VPs of engineering, product managers and other technologists create the next wave of fintech innovation.

UX 12
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Speaker Deadline for FinDEVr London — Apply Now!

Fintech Labs Insights

FinDEVr is the only event that brings together the people behind fintech: the developers, CTOs, VPs of engineering, software engineers and architects, UX designers and programmers creating financial innovations. Establish technical leadership of the industry while educating the market. Interested in joining the fray?

UX 12
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Calling All Development Teams – Speak at FinDEVr London

Fintech Labs Insights

FinDEVr is the only event that brings together the people behind fintech: the developers, CTOs, VPs of engineering, software engineers and architects, UX designers and programmers creating financial innovations and enabling technology. Establish technical leadership of the industry while educating the market. Today is the day.

UX 12