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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. The trend comes at a time when brands are facing other changes on the social media site.

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How the Pandemic Has Changed Holiday Season Shopping

Perficient

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. ” Many major players in the market are already aggressively heading in this direction.

Video 508
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VCs Back Autobooks For SMB Banking

PYMNTS

The company provides online banking platforms with small business solutions to help FIs better service their SMB clients. FinTech Autobooks announced new funding to support its SMB banking solutions. Reports Monday (March 13) said Autobooks secured $5.5 million in Series A financing led by Draper Triangle.

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New Report: Opening Up Banking To Everyone But The Money Launderers

PYMNTS

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. The pandemic has now pushed brick-and-mortar customers to turn to digital, too, and FIs must ensure their virtual KYC processes are easily accessible to this new group.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy. Don’t build the product and then market it. Funnels Create Tactical Confusion.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

Unfortunately, this is an area where there is very little regulatory guidance or commentary, leaving financial institutions with the task of making guesses and judgment calls about how to use ad targeting effectively, and in a way that minimizes fair lending risks.

Lending 130
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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

As a small business owner, you understand what it’s like to operate on lean profit margins and how vulnerable you can be to even a minor financial set back. How-to articles, Q&As, video or photo demonstrations regularly bring visitors coming back to your site. Update your website. Ask for input. Popular Bank is here to help.