Remove How To Remove Leadership Remove Marketing Remove UX
article thumbnail

How to Make a Good Healthcare Website

Perficient

It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? How could this be? Well, it turned out leadership was not aligned on goals. Read more about why digital KPIs matter, and how to create them.). We want a formula. Tried and true best practices.

How To 354
article thumbnail

More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. A successful digital product manager knows how to bring order to the chaos of digital transformation. Finally, it’s vital that digital product managers are flexible and know how to pivot.

article thumbnail

3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

Building trust is not limited to overarching company leadership. Institutions must also prioritize regulatory compliance and be vigilant about carrying out consequences when their employees breach these expectations. It is established through offering personalization without judgment.

Community 275
article thumbnail

The 2022 GonzoBanker Awards

Gonzobanker

TD has been a player that maintained its acquired market share so we are hoping this one doesn’t get messed up like other Canadian banks that have struggled in the Southwest. It’s hard to understand how Clobes has time in the day to drive her unlimited amount of leadership activities. banks by market value.”.

Community 216
article thumbnail

Consumer-centric Digital Experience in Healthcare

Perficient

In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! And how can marketing build toward it? Patients don’t know who they need to see, how often, how to schedule, how to get there, what follow-ups are needed, and so on.

article thumbnail

Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.

Milwaukee 348