Exercises Management Marketing social media 
South State Correspondent
MAY 2, 2022
Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.
South State Correspondent
MARCH 15, 2023
While we wrote about the root cause of the failure of Silicon Valley Bank (SVB) HERE , the lessons of the current banking crisis go beyond interest rate risk management. 8) Deposit Impact of Social Media: SVB’s customer base and followers were highly active on Twitter and other social media properties.
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South State Correspondent
APRIL 3, 2023
Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. Here the size and percentage of uninsured deposits are added to the model.
Gonzobanker
JUNE 1, 2023
The strong Gonzo Bankers have managed through the short-term challenges of slowing deposit outflows, shoring up liquidity and capital positions, and communicating with customers. It’s important to demonstrate that management is deeply engaged in responding to outside conditions and all the bank’s stakeholders.
Insights on Business
FEBRUARY 13, 2019
Meshell was joined on stage by Sean McKee, Senior Manager, Cyber Threat Management, TD Bank, to provide a perspective on how to ensure that a financial services company can gauge its readiness for a cyber security attack. ” Sean McKee, Senior Manager, Cyber Threat Management, TD Bank. What steps should a bank take?
Gonzobanker
APRIL 3, 2019
Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines. Deploy strategic delivery plans—aligning with strategic or tech plans —that may start with a journey-mapping exercise.
South State Correspondent
MAY 31, 2023
Despite that increase in profitability, banks need to be mindful of how they manage their branch and customer base to increase profitability further. Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.
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