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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

Empathetic leaders go even farther, developing systems of insight to turn vast amounts of data into meaning. To inspire alignment and improve the odds of success, we work with leadership teams to define a vision for digital. Align on Vision. They employ design thinking principles that enable them to think big and start small.

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8 Trends for Healthcare in 2021

Perficient

Here are 8 trends we’re currently tracking into 2021: TREND 1: The evolution of healthcare will be characterized by a reengineering of clinical care and operations around digital health and pervasive real-time use of data and advanced analytics.? Explore our thought leadership and connect with us to learn more today.

Trends 618
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. To promote this kind of alignment, we work with leadership teams to define a vision for digital. Barrier 5: Insufficient Data Integration and Use.

Meeting 309
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Post COVID-19 Customer Experience Imperatives

Perficient

In the Pega 2020 Global Customer Experience Study , Pega identified several key data points to which we should pay attention. “Without strong CX leadership to champion the company’s initiatives and set cross-departmental goals, CX efforts typically stagnate, devolve, and disintegrate. 36% leave the CX lead to Directors and below.

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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Now more than ever, companies are opting to bring this expertise in-house and relying on owned data and insights. Data + Marketing. Data + Marketing. Relevance is beating creative for customer attention, and relevance is being driven by data. Let Perficient help you on your digital transformation journey.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

In fact, in some organizations, more traditional “CMO ” titles have evolved into titles like “Chief Marketing and Data Officer” or “Chief Marketing and Growth Officer,” reflecting the very real business expectations of the role. The short answer is No. How to Get There.

Branding 378
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Why Commerce Should be the Key to Your Digital Transformation

Perficient

Is our organization structured to support this digital approach? Does our product data and content support this digital vision? All of these items are impacted by your business’ go-to-market strategy when deciding to add a digital channel. Is our organization ready for change or do we need help with this?