TaskRabbit Acquisition Is Latest Move In Ikea’s Digital Strategy
SEPTEMBER 29, 2017
Ikea has been looking for ways to boost its digital customer service capabilities, as Amazon and other digital-first rivals are stepping up their game in terms of home goods and installation. As an independent subsidiary, TaskRabbit will retain its existing leadership and staff, including CEO Stacy Brown-Philpot. TaskRabbit , the contract labor marketplace startup known and loved within the gig economy, has been purchased by Swedish home goods giant Ikea.