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The Importance of PIM for your B2B Marketplace Strategy

Perficient

It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. However, B2B online sales are going to continue to increase in years to come.

Strategy 508
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The Matchmaker Is In: Bootler, the Kayak Of Online Food Delivery

PYMNTS

Of course, no one could agree on what to order — and, what’s more, comparing multiple restaurants and delivery services on the internet was proving to be a headache. Bootler pursues an online-offline marketing strategy, said DiBenedetto. Listen to the full conversation in this week’s podcast. Building A Brand.

Online 110
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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. And of course, I mentioned this before, artificial intelligence.

Marketing 309
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How the Pandemic Has Changed Holiday Season Shopping

Perficient

.” As you can see, the top two responses are “There will be a Cyber Quarter” at 41%, and “People will do most of their shopping online instead of in-store” at 40%. Of course, this makes a certain amount of sense, as it’s unlikely that these two concepts will go away entirely.

Video 508
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Beyond Mobile Banking, Giving (Alexa’s) Voice to Financial Lives, Naturally

PYMNTS

Banking is, of course, about more than account balances. In an interview with PYMNTS, Domach said that “we are very early in the journey with voice technology, especially when it comes to final financial technology.”. It’s not online banking, it’s not mobile banking, it’s a digital user experience,” he said.

Mobile 124
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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

Evans and Miller note that this carries with it the possibility of very significant consumer harm: “The growing prevalence of AI-based technologies and vast amounts of available consumer data raises the risk that technology could effectively turbocharge or automate bias.

Lending 130
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Changing The Stripes Of Omnichannel Inventory Management

PYMNTS

But human judgement is, of course, fallible if it does not have the correct information at hand. Technology, as it does so often with every corner of life, can help augment that (retail) judgement. But when it just sits there gathering dust, money isn’t coming in, and space is being wasted. Zebra Tech has announced, as of Tuesday (Jan.