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Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Client Data Hub – Sales Intelligence.

Data 322
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Passing The Middle-Market Automation Exam

PYMNTS

He described mid-market as more of a continuum, with some firms at the lower end and some at the higher end of that continuum. The payments need and compliance needs of larger companies, said Krishna, are necessarily different from those of smaller firms. Visa would look at that continuum but focus on process and technology, said King.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Customers engage with companies that demonstrate authentic knowledge of their relationship. As digital natives begin to make up the majority of the U.S.

Industry 294
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Market your community bank with first-party data

Independent Banker

based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. In addition, many marketers don’t have tools for capturing customer information themselves. Making the investment On top of that, he says many balk at the cost of the technologies. The South Bend, Ind.-based

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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

We’ve crafted a Selection Jumpstart that includes a well-defined process, a curated collection of common requirements from a variety of customers, and a database of vendor system evaluations all designed to help you move quickly to find the right system for your company. Our company requires an RFP, so how can the jumpstart help?

System 332
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Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20). Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India.

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Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

Revel Systems , the maker of an iPad point-of-sale management tool for brick-and-mortar retailers, food businesses and other industries, announced on Tuesday (Sept. 6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains.

System 100