Remove Community Remove Millennials Remove Online Remove social media
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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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How fraudsters target different generations

Independent Banker

We look at community banks’ options for fighting this type of crime. Community banks can find ways to mitigate age-related fraud through technology, as well as by educating their customers of their particular risks. Reports about fraud losses: Millennials vs. people 40+. By Katie Kuehner-Hebert. Brandon Koeser, RSM US LLP.

Fraud 133
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Five Key Takeaways From Poshmark’s IPO Filing 

PYMNTS

Social media-focused clothing reseller Poshmark became the latest platform company to file for an initial public offering (IPO) this week, hoping to catch an IPO wave that saw big first-day pops recently for Airbnb and DoorDash. In doing so, we bring the power of community to buying and selling online.

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5 Keys to Effective Financial Content Marketing

Bank Innovation

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Invest in mobility Any millennial will […]. As a result, every investment has to count, and every piece of content has to make an impact.

Marketing 170
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Poshmark IPO Puts Spotlight On reCommerce

PYMNTS

The social media-focused platform company’s business model is simple: it’s a retail destination for consumers looking to sell their second-hand apparel and other goods or pick up desirable designer items for fraction of the price. Unique to Poshmark are social media aspects like the ability to share “likes” on favored items. “We