Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. What this tells us is that new and traditional media are important in marketing to seniors.

Meeting 40

Meeting Marketing social media Community Bank 40

South State Correspondent

JUNE 22, 2023

According to the last Readytalk survey, bankers spend an average of 33% of their time in meetings having 62 meetings each month for 31 hours of questionable productivity. This average cost is $338 per meeting for a $ 1B asset-sized community bank. The process includes a marketing strategy.

Tools 195

Tools Meeting Leadership Management 195

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Let’s just say, the pics weren’t well-received by the sneaker-loving community, and Harden’s been hearing it on social media ever since. With that said, PYMNTS decided to take a look at some of retail’s biggest winners and losers of the moment.

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San Diego Portland Wyoming Oregon 100

Long Lasting Ideas

JANUARY 19, 2015

Does your institution proactively provide your customers and prospective customers with an opportunity to find and read reviews and testimonials, on your web site, online and in other marketing materials? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. Using core transactions as a survey trigger may work for branches, but not for customer care.

Customer Experience 94

Customer Experience Fraud Policies Training 94

Social Assurance

MARCH 8, 2021

But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. 2020 brought us marketers a lot to consider around crisis communication, channel distribution, and the customer experience. Social Good Alignment.

Branding 15

Branding Strategy Community Study 15

PYMNTS

MAY 30, 2016

One of the most significant: the health and importance of small businesses and, in particular, the “mom-and-pop” shops that line the Main Streets and side streets of our local communities. Nearly 40 percent of SMBs surveyed had (or were in the process of) deployed EMV, with another third planning to do so in the next 12 months.

Trends 100

Trends Retail Fraud Mobile 100

Gonzobanker

JULY 28, 2015

And as I look around the industry, it’s the mega-banks and fintech startups–not the community banks and credit unions–that are doing something about it.”. .” Sensing that I had won yet another debate regarding banking, I eased off the gas pedal and said to my friend: “So you see, you don’t know Jack. ” asked my friend.

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Leadership Data Community Bank Community 60