Community Lending Marketing Marketing Strategies 
South State Correspondent
SEPTEMBER 20, 2022
Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.
PYMNTS
JANUARY 29, 2020
As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. “We have seen small businesses destroyed by online lending.” ” Knowing Their Options. . ” Knowing Their Options.
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Abrigo
OCTOBER 4, 2016
As discussed in a previous blog post, Part 1, one such metric is the loan application conversion rate, which measures the efficiency of the lending funnel. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy.
ForwardBanker
MARCH 1, 2016
When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.
Celent Banking
JANUARY 22, 2015
In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Banks are certainly not playing hide and seek with P2P lending. Change or die.
CFPB Monitor
JANUARY 29, 2020
Unfortunately, this is an area where there is very little regulatory guidance or commentary, leaving financial institutions with the task of making guesses and judgment calls about how to use ad targeting effectively, and in a way that minimizes fair lending risks.
Abrigo
OCTOBER 20, 2016
At the same time, early adopters of new technologies, like mega banks, are edging out community banks and credit unions in the fight for customers and creating a rapidly consolidating industry. For community banks and credit unions that want to continue to thrive, the way forward is growth.
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