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Widening Borrower Protection’s Scope To SMBs

PYMNTS

As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. “We have seen small businesses destroyed by online lending.” ” Knowing Their Options. . ” Knowing Their Options.

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P2P lending makes it to main street?

Celent Banking

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Banks are certainly not playing hide and seek with P2P lending. Change or die.

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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As discussed in a previous blog post, Part 1, one such metric is the loan application conversion rate, which measures the efficiency of the lending funnel. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy.

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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

Unfortunately, this is an area where there is very little regulatory guidance or commentary, leaving financial institutions with the task of making guesses and judgment calls about how to use ad targeting effectively, and in a way that minimizes fair lending risks.

Lending 130
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5 New Marketing Competencies for Mortgage and Consumer Lending

ForwardBanker

When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Both speakers presented the bulk of the opportunity to start around custody of these digital assets and then crypto rewards products and lending against such assets.

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Tips to Help Financial Marketers Grab More Home Equity Lending Business

The Financial Brand

Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples. The post Tips to Help Financial Marketers Grab More Home Equity Lending Business appeared first on The Financial Brand.

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