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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. How to measure success. By Amy Geist. What is paid social?

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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Send Local Communications.

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Get These EOS Tools for Banking

South State Correspondent

EOS comprises a series of tools and concepts that guide leaders in managing and optimizing their operations. In this article, we break down some of the more popular tools and talk about how to use these tools to boost productivity. This average cost is $338 per meeting for a $ 1B asset-sized community bank. The project manager?

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Map a path to how your brand can connect to each group, including language, graphics, and talent.

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Mastercard: Consumer Experience Is Loyalty’s New Currency

PYMNTS

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. How To Proceed. Customers ask us, ‘How do we do what you just described?’”

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