Brand Differentiation – How One Bank Is Producing 132% Profit Growth
South State Correspondent
MARCH 23, 2022
It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity. At the heart of the Bank’s brand differentiation strategy is superior customer service driven by “XPeers.” Xpeers are customer support help reachable by phone, chat, social media, or email.
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