Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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Marketing Strategies Strategy Marketing social media 91

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. Establish a relationship with the media. Here’s a preview. Similar to audio recordings, remember that you’re on camera.

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Marketing social media Community Bank Video 91

Independent Banker

MARCH 31, 2022

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. We are not Wall Street banks—we are community banks.

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Independent Banker

JUNE 30, 2020

A crescendo of events drove actions that ultimately led to the birth of a new nation. Today, as our country continues to grapple with the COVID-19 pandemic and the heavy hearted weight of racial tensions, we must remember that as Americans, and as community bankers, we have an opportunity to make decisions that will shape our future.

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Community Bank Community social media National 184

Independent Banker

JANUARY 31, 2023

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? So, how can you take advantage of this reinforced media connection? What’s your end goal? lighting and sound.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

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Marketing social media Video Community 91

Social Assurance

SEPTEMBER 10, 2020

Much like the rest of the country, COVID-19 forced FNB Community Bank to realign its strategy to reflect the message that it is here to help the community get through this. To show its support, one of the initiatives it ran was a donation campaign on social media where it gave its followers input on worthwhile charitable causes.

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Community Bank Community social media Resources 24

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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Independent Banker

AUGUST 31, 2021

It’s our responsibility to help make our communities better places to live, to help pull people out of poverty and address issues they’re facing. When I consider what differentiates us as community bankers, I’m immediately drawn to the legacy of good we create. Issue a press release with event photos to local media.

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Community Bank Community social media National 91

William Mills

MAY 19, 2016

The Community Bankers Association of Georgia (CBA) held its annual spring meetings in cities across the state which this year included Macon, Hoschton and Albany (pronounced ALL-benie if you’re not from around these parts). The CBA meetings bring community bankers together to discuss opportunities as well as challenges within the industry.

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Georgia Community Bank Community Meeting 41

William Mills

MAY 19, 2016

The Community Bankers Association of Georgia (CBA) held its annual spring meetings in cities across the state which this year included Macon, Hoschton and Albany (pronounced ALL-benie if you’re not from around these parts). The CBA meetings bring community bankers together to discuss opportunities as well as challenges within the industry.

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Georgia Community Bank Community Meeting 41

Independent Banker

JULY 30, 2015

Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks. Our members are thought leaders and visionaries who are the backbone of every community,” he says. ICBA Social Media Monitor.

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South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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Conference Marketing social media Data 195

Independent Banker

DECEMBER 31, 2021

How does the community bank present itself to candidates? It’s essential to think about your brand in every channel: your website, the local paper, social media and live events. Wherever you have a presence, that’s a place for customers and potential candidates to get to know your bank. Focus on your brand.

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social media Resources Community Community Bank 119

Abrigo

MAY 5, 2022

Podcasts for Bank & Credit Union Execs & Staff Are Plentiful; Here Are 10 Good Ones These banking podcasts discuss current events, strategic and policy issues, competition, digitalization advice, and more. or largely focused on the domestic banking market. Banking on Digital Growth 7. NextGen Banker 10.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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social media Branding Trends Tools 15

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. Other insights are available covering topics such as donations, community drives, marketing and more. Step two, however, centers on creating the best event possible to entertain and attract your customers. Are you holding an event to benefit a local project?

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Community Bank Community social media Study 12

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. Other insights are available covering topics such as donations, community drives, marketing and more. Step two, however, centers on creating the best event possible to entertain and attract your customers. Are you holding an event to benefit a local project?

Community Bank 12

Community Bank Community social media Study 12

Independent Banker

OCTOBER 14, 2014

A status update on banks and social media. According to a statistic released as part of the ICBA 2014 Top 50 Community Bank Leaders in Social Media, nearly 2,500 banks have a Facebook or Twitter presence, and the numbers continue to exponentially grow. .* It is no wonder banks are joining in.

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social media Risk Management Compliance Community Bank 88

Social Assurance

OCTOBER 1, 2021

Is it employees volunteering at a local event? Whatever it is, community heroes are constantly leaving their mark. From supporting small businesses to uplifting employees, here’s how Community Heroes Empower, Ignite, and Enable their communities: Empower. Community heroes empower local businesses. “

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Community Community Bank social media Branding 15

South State Correspondent

NOVEMBER 27, 2022

After the initial move, Bank B has served to slow Bank A’s advance while using the event to differentiate itself strategically. Now, Bank B uses its bishops, knights, and rooks for enhanced deposit management. The Counterattack. The goal is to find a product or solution bundle that delivers service.

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Management social media Marketing Strategy 195

Independent Banker

OCTOBER 29, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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Millennials Community Bank social media Community 110

Independent Banker

NOVEMBER 13, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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Millennials Community Bank social media Community 87

Independent Banker

JULY 30, 2015

IB: What do ICBA advocacy staff members do to represent community banks in Washington? Hawxhurst: ICBA’s advocacy staff works to represent the interests of community banks before a wide range of policy bodies in Washington, particularly before Congress and the federal banking agencies. Be Heard Website.

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Resources Tools Washington Community Bank 70

Independent Banker

SEPTEMBER 30, 2021

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank.

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Community Community Bank social media Security 139

Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Altruistic giving works because it creates a superordinate goal for the community.

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Community Bank Community social media Taxes 12

Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Altruistic giving works because it creates a superordinate goal for the community.

Community Bank 12

Community Bank Community social media Taxes 12

Social Assurance

JULY 2, 2020

Communities will come together to celebrate and strengthen the bonds that hold them together (with social distance of course). Financial brands maintain and build upon this sense of unity throughout the year – providing the sparks that shine a light on their communities. Give Back at a Distance. Look Internally.

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Community Branding social media Examples 15

FICO

APRIL 3, 2020

When it comes to the financial fallout, small businesses, including smaller community banks, will take the biggest hit. This is part of an extensive government rescue package that would provide support to struggling businesses – and banks need to get with the program. Be Creative, Engaged Community Leaders.

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Independent Banker

FEBRUARY 28, 2022

Tioga State Bank aims for a pragmatic approach to its swag. Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.

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Jeff For Banks

JUNE 2, 2023

Although community banks did not lend to sub-prime borrowers in any meaningful way, did we participate? In many respects, community banks were caught in the cross-fire through the purchase of those mbs instruments – and subsequent trial through public sentiment. In 2006, the then $686 million in asset bank made $8.8

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FDIC Community Bank Regulation Lending 78

Gonzobanker

DECEMBER 22, 2020

Banks and credit unions had to fundamentally change their delivery, support and relationship management models at scopes and speeds that were unheard of. And how did community banks and credit unions respond to the COVID craziness? Bad things about the banking industry. The Tiny Bank that Did It Award UBank of Texas.

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Idaho Community Industry Strategy 181

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? Conservative bankers might dismiss social media.

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Marketing Millennials Community Bank social media 40

Independent Banker

MARCH 15, 2015

With a little time and attention, every community banker can make a difference in our industry’s grassroots advocacy. For that reason, today’s lawmakers on Capitol Hill are highly attuned to their bosses—their constituents, which includes community bankers. By Michael Blankenheim.

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South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. COI marketing for banks should always be a top priority.

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Social Assurance

APRIL 24, 2020

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and dramatic ways during COVID-19. As a community bank, more people are looking to you not only for help financially — but also for the main thing that all leaders need to provide — hope.

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