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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Get These EOS Tools for Banking

South State Correspondent

EOS comprises a series of tools and concepts that guide leaders in managing and optimizing their operations. One of the framework’s strengths is the robust tool kit available to bankers. While a bank may not want to adopt all of EOS, many use part of the system and use some of the tools. The project manager?

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Five Things Banks Can Never Outsource

Gonzobanker

We suggest you strategically focus your insourcing efforts on these five things: Information management – It’s a real pain to find good data and reporting people. But we cannot outsource information management to third parties. You all have managers that ask different questions the data must answer.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

CreditHQ helps businesses manage cashflow. Managing cash flow – targeted at small business in partnership with banks. ^KT. Here’s another solution for document management and origination. ^SR. It’s all done through the smartphone, with bank-level security. What’s the market strategy?

Video 40
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New Marketing Competencies for Community-Based FIs

Gonzobanker

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” 2) Commonwealth Bank.

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Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.