Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.
Independent Banker
SEPTEMBER 1, 2021
These days, deposit growth is a boon for consumers and a burden for banks — we see it in the data over the last 18 months. Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe.
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Independent Banker
FEBRUARY 28, 2023
Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.
Abrigo
OCTOBER 20, 2016
Technological innovation has enabled FinTech start-ups to compete in a field previously dominated by banks and credit unions. At the same time, early adopters of new technologies, like mega banks, are edging out community banks and credit unions in the fight for customers and creating a rapidly consolidating industry.
South State Correspondent
SEPTEMBER 20, 2022
Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers. Bank Marketing Lesson 10: Increase Marketing Budget for 2023. Bank Marketing Lesson 6B: Building a Data-Driven Marketing Culture.
Independent Banker
OCTOBER 31, 2021
Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.
South State Correspondent
JUNE 22, 2023
Data-Driven Decision Making: The data accumulated through the Scorecard allows leadership teams to make more informed, data-driven decisions. Having weekly data supports experimentation so that banks can try new products and programs to see if the new initiative improves the scorecard.
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